Connecting Your Vision with the Market
You’ve designed a product or service, now what? Rudder assists clients with:
Product positioning
Value proposition, distribution channel, and customer alignment
Assisting with pricing evaluation
Enable your Sales and Marketing teams to align and work efficiently to generate and close opportunities.
It is critical for you to know the specific audience you serve and how your product/service can help, we can:
Identify pain points and frustrations your product or service alleviates
Identify key audiences
Develop audience personas
Create focus for your sales and business development team, maximize spend in brand marketing.
Seeing everyone as your competitor is a prescription for failure. It’s critical to identify your addressable market and the competition, Rudder will.
Determine who already offers your product or service
Evaluate perceived demand and market saturation
Create competitive analysis on GTM strategy
Once you’ve determined your product, target audience, and realm of competition, our consultants can assist with your marketing strategy to help bring the product to market. Check out our brand marketing services here.